For years, “LITE” has been our name, and described the type of music you’d expect to hear on 104.1 FM. But, music changed and listeners in Des Moines were asking for more upbeat music. And more recent music. So, here we are. More Upbeat Music, more music from todays artists. And we think you’ll like how we put it all together: It didn’t feel “LITE” anymore…so, we’re changing our name to MORE 104, built around the idea that you deserve a little MORE.
- MORE upbeat music to get you through the day
- MORE commercial free music, every day 9 til Noon. That’s three hours each morning to star your workday. No one else does that!
- MORE variety with all time favorites along with today’s most popular music
And just in case you’re wondering, YES – we’ll still be playing Christmas music this Fall. So, let me know what you think using the form below. Thanks for listening!
Brand Manager, The New MORE 104