News

Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2″ after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Music

James Brown biopic revels in drama and dance moves

This image released by Universal Pictures shows Chadwick Boseman, right, and Dan Aykroyd in a scene from "Get On Up."

Chadwick Boseman nails Brown's singular mannerisms and raspy voice in the new biopic "Get On Up."

in Music

Lady Gaga and Tony Bennett celebrate collaboration with concert

Recording artists Lady Gaga, left, and Tony Bennett, attend a Tony Bennett and Lady Gaga concert taping on Monday, July 28, 2014, in New York.

Lady Gaga and Tony Bennett performed tracks from their jazz collaboration Cheek to Cheek ahead of its long-awaited release.

in Entertainment

Jamie Foxx to portray Mike Tyson in biopic

Actor Jamie Foxx poses for a portrait at the Crosby Street Hotel, in promotion of his upcoming role in "The Amazing Spider-Man 2," on Sunday, April 27, 2014 in New York.

Jamie Foxx is set to portray boxing legend Mike Tyson in a movie after five years of preparation for the role.