News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Entertainment

14 photos for Kim K’s 34th birthday

Fresh
AP853057848378_2

Love her or hate her, Kim Kardashian is a household name.

in Entertainment

Today in entertainment history: Oct. 21

elton-john

A look back at the Hollywood headlines that made history.

in Viral Videos

B1G mascots ‘Shake It Off’ parody

12-overlay3

Big Ten mascots show off their dance moves to Taylor Swift's "Shake It Off."