News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Recent Headlines

in Entertainment

Kate Upton, Lea Michelle to play best pals in new comedy

Fresh
Kate Upton arrives at the 2015 Vanity Fair Oscar Party on Sunday, Feb. 22, 2015, in Beverly Hills, Calif.

Kate Upton and Lea Michele have teamed up for a new William H. Macy comedy called "The Layover."

in Entertainment

Today in entertainment history: March 27

beatles

A look back on Hollywood headlines of years past.

in Music

Ed Sheeran surprises newlyweds at wedding reception

Ed Sheeran performs at the 57th annual Grammy Awards on Sunday, Feb. 8, 2015, in Los Angeles.

Ed Sheeran surprised a pair of newlyweds at their wedding reception by singing Thinking Out Loud for their first dance.